![]() Use this knowledge: If it’s shareability you’re after, you can benefit by creating multiple versions of your content and testing which colors perform best.There are many wonderful bars in Three Bridges, New Jersey at which to host a party. More data is needed, and as with so much in the realm of color psychology and the online world, things can shift and preferences can change. You should definitely take this concept with a grain of salt. As far as hues, a 2015 study found that images with red, purple, and pink hues were shared more widely than those with green, blue, and yellow. Though research is limited, it seems that saturated and warm colors are more shareable. Use this knowledge: When designing your calls to action, make sure you’re using high contrast to call attention to the place you want prospects to take the next step. It probably matters more that the red button provided more contrast than the green in the context of this particular landing page color scheme. So, is the answer make all call to action buttons red? Probably not. Surprisingly, the red button got 21% better results than the green. They created multiple versions of the same landing page, the only difference being one had a green call to action button and one had a red button. Contrast matters.Ī few years ago, Hubspot created a big stir when it published the results of some color testing on a landing page. Remember to ask yourself if the emotion and associated colors considered are appropriate to the shared cultural expectation of the product or service you are selling. In short, don’t make design decisions based only on trying to evoke a certain emotion and finding a color to match. Red draws the eye on a shelf or a website, but for a medical facility or an aspirin, it can also lead one to think of blood and illness. ![]() Use this knowledge: Make sure your color choices take appropriateness to the product into account. We actually couldn’t find a good photo of a brown sports car. Use this knowledge: Consider the gender and culture of your intended customer and do some research to ensure your color choices align with their preferences. New York photos were predominantly blue-gray, while Tokyo was red-yellow. A fascinating 2012 study that analyzed half a million Instagram photos of New York and Tokyo found that the dominance of different hues were different in each city. For example, in China, red is thought to be a lucky color whereas blue has sinister connotations. If your current color scheme is working in North America, but you want to branch out into the Asian market, you better double check the cultural associations and preferences of your color scheme. Different cultures have different color associations, too. It’s important to note that color preferences change within a culture over time-hence the distaste of modern audiences for the dark oranges and avocado greens of the1970s. Men prefer blues and greens with high values and color saturation. As a general guideline, women prefer hues of red, yellow, blue, purple, and pink with low value and low chroma. Color preferences are influenced by both nature and nurture.Ĭolor preference theories range from evolutionary adaption (for example, women evolved a preference for pinks and reds stemming from their role as gatherers searching for pink and red foods to eat) to cultural influence (boys prefer blue because they’re given blue toys and toys are fun). Think about a travel company that wants to make you think of a dreamy relaxing escape using low chroma imagery, or, alternatively, encourage you to take the adventure of a lifetime using high chroma imagery.Ĥ. Therefore, changing the saturation of a hue can create a vastly different experience for the viewer. ![]() Low chroma is more relaxing high chroma is stimulating. A color with low chroma seems washed out a color with high chroma will look rich and vibrant. Saturation, or chroma, refers to how vivid a color appears. See the other points in this article to help guide your choices. Use this knowledge: Take the presumed meanings and associations of a given hue into account, but don’t make them the only factor in your color choices. Much of the early research on hue didn’t take into account the saturation (how vivid the color is) and brightness (how light or dark the color is) of a given hue, and it turns out those can make all the difference a 1994 study found these attributes cause a more dramatic emotional impact than hue. And there is some credence to meanings by hue, but you can’t lean too heavily on it. ![]() It is true that warm hues (red, orange, yellow) are more arousing while cool colors (green, blue, purple) are more relaxing. We’re sorry to tell you they’re oversimplified. You’ve seen those charts online: red = excitement, and blue = calm and responsibility. ![]()
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